Marketing Strategist

Job Title: Marketing Strategist

Department: Marketing

Location: Ho Chi Minh, Việt Nam / Full Time


Job Summary:

TheBlueTshirt is seeking a visionary Marketing Strategist to lead our dynamic marketing team. As a key player in our organization, you will craft innovative marketing strategies that resonate with our audience, enhance brand visibility, and drive sustainable growth. You will be responsible for steering our marketing initiatives, measuring performance, and ensuring that our brand message aligns with our vision and values.


Key Responsibilities:

  • Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities.
  • Oversee and drive all aspects of the marketing mix, including branding, content, digital marketing, SEO, social media, email campaigns, and advertising.
  • Lead and mentor the marketing team to execute campaigns that align with the company's strategic goals.
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Create and manage the marketing budget, ensuring cost-effective marketing endeavors.
  • Monitor and report on the effectiveness of marketing communications with a focus on continuous improvement.
  • Collaborate with cross-functional teams, including design, sales, and product development, to ensure cohesive branding and communication.
  • Establish and maintain relationships with media and stakeholders through creative PR strategies.
  • Keep abreast of emerging technologies, industry trends, and best practices, adjusting strategies accordingly.


  • Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
  • Proven experience as a Marketing Strategist or Marketing Manager with leadership responsibilities.
  • Demonstrated ability to develop and execute a marketing strategy successfully.
  • Strong understanding of market research techniques, data analysis, and statistical methods.
  • Creative and innovative thinker with strong analytical and problem-solving skills.
  • Excellent leadership and organizational abilities.
  • Superior communication and interpersonal skills.


  • Proficiency in marketing software (e.g., CRM tools, Online analytics, Google AdWords).
  • Experience with SEO/SEM campaigns and digital marketing tools and techniques.
  • Strong project management skills, with the ability to lead multiple projects under tight deadlines.
  • Ability to inspire a team with a clear vision and purpose.

What We Offer:

  • A creative and dynamic work environment where you can make a significant impact.
  • Competitive salary with performance-based bonuses.
  • Opportunities for personal and professional growth.
  • A collaborative culture that fosters innovation and values a diverse and inclusive workplace.

How to Apply:

Submit a cover letter and your resume detailing your experience and why you are the perfect fit for TheBlueTshirt’s Marketing Strategist role. Please include a portfolio of your previous work or case studies showcasing your successful marketing campaigns.

Apply to email