TheBlueTshirt: "Back to Basics" with White T-Shirts as a Gateway to Sustainable Living
The influence of the classic white t-shirt has been at the heart of TheBlueTshirt’s White Tee Collection, proving that even without bold structures or vibrant colors, simplicity can captivate basic-style enthusiasts while delivering a strong message about environmental values.
Amid the fast-paced flow of trends, TheBlueTshirt takes a step back to focus on an item that has become a hallmark of the brand — the plain T-shirt. White and T-shirts, two fundamental and familiar elements of everyday wear, come together to create the White Tee Collection. This collection emphasizes premium fabrics and a meticulous production process, reaffirming the sustainable path that this Saigon-based local brand has steadfastly pursued for the past 10 years.
With keen observation from the design team, TheBlueTshirt introduces four unique fits: slim fit, regular fit, mid crop, and oversized. Subtle yet refined details, like a tone-on-tone white silicone eye logo and specially woven collar trims resistant to stretching, add depth and intrigue to these classic pieces.
White silicone eye logo printed to match the fabric color
This launch focuses on 100% BCI Australian Cotton, which stands out as a key differentiator. Staying true to its philosophy of “pursuing a sustainable lifestyle through quality products,” TheBlueTshirt ensures that this material embodies eco-friendliness from farm to finish.
Hero Tee - 100% Natural Cotton
90s Slim Tee - Made from 100% natural cotton, this tee enhances a feminine look with its slim-fit silhouette and rounded ribbed cuffs.
Everyday Tee - 100% Natural Cotton designed with a dynamic mid crop shape
Oversized shape of Boyfriend Tee
White Number 6 features a boat neckline, adding a gentle and graceful touch to your look
BCI Cotton, produced under the standards of the Better Cotton Initiative, is cultivated with a holistic approach that integrates social, economic, and environmental benefits. The brand emphasizes that this method not only benefits the planet but also ensures the longevity of cotton farming by utilizing resources strategically and responsibly.
Additionally, all items in the White Tee Collection retain the natural cotton fibers on the fabric surface, polished to achieve softness while maintaining durability.
A Message of Change
The collection carries the motto “The start to a better life”, inspired by the belief that everyone can positively impact their life and others through small, intentional changes. With every white t-shirt from TheBlueTshirt, customers not only experience the softness and comfort of premium cotton but also contribute to sustainable economic growth for cotton farmers.
2024: The Year of Lifestyle Evolution
As 2022 marked TheBlueTshirt’s shift towards lifestyle essentials, 2024 will further spotlight its “life-centric” visionthrough basic fashion that aligns with social responsibility and Earth’s well-being. The White Tee Collection is just the beginning of a colorful journey in sustainability, emphasizing a deeper awareness of the social impact behind each product release.
